Yahoo!
Do you want to reach your customers in the most cost effective method with no waste? Behavioral Targeting (BT) is a new technology that will allow you to do just that. It’s the most efficient use of an online budget as it puts the right ad in front of the right person at the right time. Behavioral Targeting
Knowing how important return on investment is to your business, we’re pleased to announce that Philly.com has joined a consortium of media companies partnering with Yahoo! to increase online advertising opportunities for our advertisers. Yahoo! has equipped us with technology that allows us to leverage Yahoo’s vast databases to target ads based on a users behavior. This allows us to reach your specific audience. This level of targeting makes this the most cost effective method ofadvertising around. For example, we can make sure that your ad is only seem by people who are looking to buy furniture within 30-days and in a specific geographic region. All across the country this has been proven to work.
The Philadelphia market has 4.2 million online users. That’s more people than the total population of Wyoming, Washington D.C., Vermont, North Dakota, Alaska and South Dakota combined! (Scarborough R1 2008 Multi-Market, Claritas 2008) 52% of adults bought something over the internet in the past year, spending a total of nearly $3 billion! (Nielsen DMA 07-08) Philly.com generates over 50 million page views with more than 4 million unique visitors every month. (Omniture) 89% of people have said that they research online before buying offline (Forrester State of Retail Online 2007) |
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