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Philly.com offers a number of different size banner ads. Our In-house design team will create your banner ad following your creative direction or you may submit your own banner ad following our guidelines and specs. Each ad will link to the advertiser’s website. In addition, we continue to incorporate new ad sizes as they become standardized by the online publishing industry-notably the Interactive Advertising Bureau (IAB).
Standard Ad Units
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Ad Units |
Size |
Max File Size
Standard/Rich Media |
Examples |
Position Availability |
| Leaderboard |
728 x 90 |
30k | 40k |
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Story Level |
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| Medium Rectangle |
300 x 250 |
30k | 40k |
|
Homepages, Section Fronts, Story Level |
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| Half Page |
300 x 600 |
30k | 40k |
|
Homepages, Section Fronts, Story Level |
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| Half Banner |
234 x 60 |
30k | 40k |
|
Story Level |
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| Sponsored By Logo |
88 x 31 |
30k | 40k |
|
Primary Fronts, Story Level |
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| Badge |
160 x 60 |
30k | 40k |
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Inquirer and Daily News Homepages only |
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| Wide Skyscraper |
160 x 600 |
30k | 40k |
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Philly Rent, Philly Cars |
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Geo-targeting
Geo-target any banner campaign to target your direct audience even more than just by channel. Advertisers can geo-target their banner ads by DMA, state, or zip code (minimum of 5 and maximum of 200).
Delivery
Target the delivery of when your ad is seen by time of day or hour of day.
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