Specs & Guidelines

• Standard Units
• Rich Media
• Video
• Marketing E-mail
• Guidelines

Rich Media Ad Units
Ad Units	Size	Max File Size Rich Media	Examples	Position Availability
Sliding Billboard	972 x 200	40k	example	Homepages, Primary Fronts
with Pencil Leave Behind	972 x 30
Floating Ads	300 x 250	40k	example	Homepages, Primary Fronts, Story Level
Float-To-In-Page Ads	300 x 250	40k	example	Homepages, Primary Fronts, Story Level
Inperson Ad	250 x 250	40k	example	Homepages, Primary Fronts, Story Level

Expanding Ads	Collapsed	Expanded	Panel Expansion Direction	Examples	Max File Size
Leaderboard	728 x 90	728 x 300	Down	example	40k
Medium Rectangle	300 x 250	600 x 250	Left	example	40k
Half Page	300 x 600	500 x 600	Left	example	40k
Half Banner	234 x 60	300 x 250	Right, Up	example	40k

Flash Guidelines
Size: Can be housed in any banner ad size
Looping/Animations: 15 seconds and no more than 3 loops max

• The initial load may not exceed file size & animation limits for the ad position being targeted.
• The frame rate may not exceed 12 frames per second.
• Flash ads served by Philly.com must be submitted with the .FLA file, the .SWF file, and a back-up .GIF file.

CLICKTAG
Information must be included in all flash ads in order to track click-throughs. Here is the recommended method to include ClickTags. Follow instructions carefully.

In Flash, the steps would be:
1) Create a new layer ontop of all others, call this layer "clickthru"
2) In this new layer, create a rectangle that covers the entire ad
3) Convert the rectangle to a BUTTON symbol, call it "clickthru"
4) Change it's Alpha opacity to 0% (so it is transparent)
5) With the button symbol selected, open the Actions panel and paste the following script:

on (release) {
 getURL(clickTag, "_blank");
}

6) Export the swf

Floating Guidelines
Size: 200x200
Initial flash: 40k
Total file size: 100k
Looping/Animations: 8 seconds

• The floating element MUST take the shape of the object it represents.
• The floating element must contain a static, persistent and functional "close" button.
• All floating ads will be frequency capped at 1 per user per 24 hours.

EXPANDABLE ADS
Alt image GIF/JPG : 20k
Initial flash: 40k
Rich flash: 60K
Total file size: 100k
Total file size if include video: 2.2 megs
Looping/Animations: 15 seconds and no more than 3 loops max.

• Video is only allowed in panel portion.
• The action that causes the panel to expand must also cause the panel to retract.
• When a user passes their mouse over the ad and the panel expands; the panel must retract when the mouse is removed.
• The banner can be set to expand when a user clicks; the panel can retract when the user clicks a close button.