Our Partners

Yahoo!

Local users can now add Yahoo on to any Philly.com campaign. Yahoo will target your campaign to the Philadelphia DMA. You can combine DMA targeting and behavioral targeting for the highest level targeting.

Behavioral Targeting
Behavioral targeting offers the most effective way to reach your audience. The following categories are available as packages:

• Finance (Shoppers)
• Real Estate (Shoppers)
• Entertainment (Engagers)
• Travel (Engagers)
• Retail (Engagers)
• Auto (Shoppers and Engagers)
• Health Care (Shoppers)

Philly.com and Yahoo’s combined reach in the local market is 76%; More than 2.1 million unduplicated local users.

SEM
Search Engine Marketing (SEM) can now be added on to any Philly.com campaign. Philly.com will run your targeted keywords on major search engines including Google, Yahoo, MSN and Ask.

Philly.com, Google, Yahoo, MSN & Ask combined reach in the local market is 91%; 3.8 million unduplicated local users.

Why Philly.com SEM vs. Alternative?

• Relationship
• Pacing & Campaign Optimization
• Reporting Transparency
• Bundling

Pacing & Campaign Optimization Engine

• Connects keywords to consumer behavior
• Adjust keyword and search engine spends
• Drive specific actions advertiser is looking for
• No other SEM solution does this like our offering

*Source: Scarborough Research, 2008, Release 1