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General Guidelines

  • In-page animation of any kind may run for a maximum of 15 seconds without being re-initiated by the user.
  • Ads should not be designed to blend in with the site, do not mimic editorial fonts, colors, content, tone, topic, or design.
  • Ads may not use target “game-style” interactivity (“Punch the Monkey”) to incite user interaction.
  • Ads may not be “Flashy” or “Blinking”.
  • Ads should not include fake form elements of other graphic symbols that mimic functionality that does not exist.
  • Ads without a border must have a background color that does not mimic the color of the page it serves on.
  • Hot spots should be no more than 25% of an entire ad unit.
  • All Rich Media and video ads must be built by an accepted Rich Media vendor.
  • Philly.com will not accept ads of the following types:
    - Online Gambling
    - Adult oriented
    - Sexual content deemed inappropriate for Philly.com

Third-party Ad Serving
Most ads are third-party trackable with the exception of the following ad sizes: 300x250 (newsletter only), 600x400, 88x31, 160x240. Advertisers/agencies are permitted to host their ads on their own server and track their results. Philly.com will add third-party padding to any tag that is not an internal redirect.

Accepted Rich Media Vendors - Yahoo! Rich Media, AdInterax, Atlas Rich Media, DoubleClick Motif, EyeWonder, EyeBlaster, Interpolls, PointRoll, Unicast by Viewpoint, United Virtualities

Guidelines for Submitting Artwork
File Formats: GIF, JPEG, FLASH, HTML, Java/JavaScript or Rich Media
Resolution: 72 dpi
Link URL: Must be included via email when creative is submitted
Note: For testing purposes, standard creative must be received at least three business days prior to the campaign start date. Rich Media Creative requires five business days for testing.

Submission Guidelines
Ads must adhere to all guidelines. Those that do not adhere to guidelines will be asked to resubmit. Flash ads served by Philly.com must be submitted with the .FLA file, the .SWF file, and a back-up .GIF file. 3rd party tags must be live at the time they are submitted to ensure accurate testing.