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Yahoo! BT
Do you want to reach your customers in the most cost effective method with no waste?
Behavioral Targeting (BT) is a new technology that will allow you to do just that. It’s the most efficient use of an online budget as it puts the right ad in front of the right person at the right time.
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Homepage Takeover
Dominate your competition by taking advantage of our unique Homepage Takeover offer!
A Homepage Takeover guarantees high visibility with over 1 million impressions. You will receive exclusive ads for one day on the homepage of Philly.com in the following sizes:
- 300x600 or 300x250
- 300x250
- Sliding billboard with pencil leave behind
- Background skin
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Sponsorships
Tower above your competitors by owning one of our key channel front pages! Channel Front Sponsorships offers advertisers a unique competitive advantage with maximum exposure and results.
Become the exclusive sponsor of a specific channel front with fixed position ads in the following sizes:
- 300x600 or 300x250
- 300x250
- 88x31
- Pencil-7days a week
- Sliding billboard with pencil leave behind – 1 day a week
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Inperson Ad
Bring your ad to life and reach consumers with one of the best interactive ads available; an Inperson floating video! Inperson ads can be targeted to any channel, including the homepage of Philly.com. |
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Marketing E-mail
Philly.com will send a dedicated e-mail to our opt-in subscribers list with your advertisement. Philly.com offers a number of different categories to target the specific audience for your company gaining the best results. You can maximize your targeting results by age, gender, and location. The following categories are available:
- Cars
- Education
- Entertainment
- Real Estate
- Shopping
- Tickets
- Travel
- Technology
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Newsletters
Advertise in our Newsletters that contains Philly.com News specific to each category. We offer the following newsletters:
- Business
- Dining
- Weekend Planner
- Home and Garden
- Sports Wrap-up
- Daily Headlines
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Philly Mobile
4.5 Million people in the Philadelphia DMA subscribe to a cell phone service plan (Scarborough, R1 2008). With Phillymobile.com you can sign up for Pushed SMS Messages from breaking news, to sports scores and weather. Phillymobile.com is philly.com’s WAP site receiving over 125,000 page views in February 2008.
At Phillymobile.com you can find:
- Content from Philly.com
- Weather
- Restaurants
- Movies
- Lotto Numbers
- Personalized Options
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Phrequency
Phrequency is a hyper-local niche music website targeting 18 to 34 year olds in the Philadelphia area who are music enthusiasts. Phrequency brings together the physical and virtual music worlds by engaging users and allowing them explore new music and pursue their passion of music. Phrequency invites users to explore many genres with a more localized experience than on other national social networking sites. Phrequency has personality and visual style changes by genre.
Features include:
- Video
- Event Listings
- Artist Profiles with over 3,000 bands
- Downloads
- Music Reviews and News
- Photo Galleries
- Calendars
- Venue Listings
Market Research
Of the 1.7 million 18-34 year olds who live in the DMA:
- 361,000 are enrolled in local colleges or universities
- 43% of college students in the US buy music tickets online
- They spend an average of $33
- 36% of students buy digital music online
- They spend an average of $36
- 616,000 have attended a concert in the past year
Source: eMarketer College Students Online
Source: Scarborough R1 Phila DMA
Source: Source: U.S. Census Bureau, 2007 American Community Survey |
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